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Thumbs up The best of 2012 on Cool Brands

Best wishes never come too late, so as the first month of 2013 has almost come to an end, we still want to wish you all the best for the new year! Looking back at 2012, we’ve seen a great year passing by. So we’d like to share with you the most popular CoolBrands stories of 2012. In this blogpost you can find an overview of the top viewed articles and presentations of 2012. Enjoy! And we hope they can give you inspiration for 2013.


1. January: Top 10 Generation Y trends for 2012

Is the recession a reset button or a stop-consuming-now moment for Generation Y? What is the influence of Andy Warhol’s famous quote “In the future, everyone will be world-famous for 15 minutes,” in 2012? Why is baking cake important for millennials? Why are we all becoming Technoholics in the near future? In this Top 10 Generation Y Trends for 2012 article, I discuss 10 trends for 2012, concerning generarion Y. (by Tina Wells) Read more

2. February: How Cool Brands Stay Hot is Marketing Book of the Year 2011

The votes are in and… How Cool Brands Stay Hot is the Marketing Book of 2011. Marketers from 85 different countries all over the world voted for their favorite book and they chose How Cool Brands Stay Hot. Congratulations Joeri & Mattias! And a big thank you to all of you for your support. (by Anke Moerdyck) Read more

3. March: Youth in Malaysia: No premarital sex, drugs and drinking unacceptable 

In the quarterly Youth Insights Survey for Q4 2011 by YUBERACTIVE, they’ve asked a total of 953 youthly Malaysian respondents about their values and lifestyle, their purchase behavior and their socio-economic opinions. (by Matthijs van den Broek) Read more

4. April: Six New U.S. Millennial Consumer segments

New research from Boston Consulting Group separates the GenY population of 79 million people  in the U.S. into six distinct and new groups. A key focus of the research was to determine how behaviors and attitudes differ between Millennials and non-Millennials and to identify differences that are truly generational and therefore characteristic of Millennials (not simply related to their age or relatively early life stage). (by Matthijs van den Broek) Read more

5. May: How to connect with urban Millennals

This Marketing paper offers insights on what drives Generation Y and how global brands can really connect with youth worldwide. By discussing trends with young people in our global research community, we managed to gather 10 interesting Gen Y evolutions. (by Joeri Van den Bergh) Read more

6. June: WhY I’m unique? by Generation Y around the world

This global Gen Y research report by InSites Consulting shares insights into what uniqueness means for Generation Y. The full report offers results for over 15 countries worldwide. (by Anke Moerdyck) Read more

7. July: 10 Gen Y evolutions for brands to connect with Millennials

Based on conversations (in an InSites Consulting research community) with millennials from 15 different cities around the globe we were able to gather 10 interesting evolutions describing the daily lives of Generation Y. (by Joeri Van den Bergh) Read more

8. August: The who, how and why of managing Gen Y

UNC’s Kenan-Flagler Business School and the YEC (a US organisation promoting entrepreneurship among youngsters) have recently teamed up to compile research and create a Generation Y infographic. The full infographic offers insights into the who, how and why of managing millennials, as Generation Y can be a social media megahone for today’s companies. (by Anke Moerdyck) Read more

9. September: Marketers, get ready for Generation Z!

While Generation Y has been in the picture for a long time, we might have forgotten there’s already another Generation on the market that creates a challenge for marketers to engage with: Gen Z. Unlike Gen Y, Gen Z are kids born into recession and never knew a world without the Internet. (by Natalie Mas) Read more

10. October: Millennials taking over your office

Have you ever thought about the generation gap in your office? When you look around your office, have you already observed the fact that new coworkers coming in seem to get younger and younger? Well, over the next five years, we’re going to witness an unprecedented shift in our workplace as more and more aging Baby Boomers will begin to retire and the maturing Millenials will take over as the majority group. (by Natalie Mas) Read more

11. November: Only the Brave survive

An exclusive father-son interview with Renzo and Andrea Rosso, the creative brains and hearts behind DIESEL and 55DSL. (by Joeri Van den Bergh) Read more

12. December: 5 steps to improve your marketing to Generation Y

Our world is changing rapidly. Technology is developing faster than ever. Information is shared and made available everywhere. Generation Y is the first generation that grew up with internet and is used to having everything at its fingertips. Based on interviews with 21 global marketing executives from various industries (such as Converse, Heineken, Abercrombie & Fitch, BBC, Microsoft, Reckitt & Benckiser and many more) we defined a 5 step plan for marketers to improve their marketing towards the demanding Gen Y customers. (by Joeri Van den Bergh) Read more

Thank you to all bloggers and readers, for your contribution and interest in a hot topic like Generation Y! Let’s make 2013 even more cool! Want to join our bloggerteam? Let us know.

Posted in MustReads